
Givaudan launches AI tools for product development
“Givaudan Taste & Wellbeing has announced the launch of its Advanced Tools for Modelling (ATOM), which use artificial intelligence to optimize food and flavor formulation and facilitate co-creation and collaboration with customers.
Aligned with the company’s 2025 strategy, the company said the tools open doors to creative development and are able to cut the time to market for new products.
ATOM uses artificial intelligence (AI) and data science techniques to minimize trial and error in the process. The tools identify positive and negative flavor drivers and explore ingredient synergies, to generate new options and insights aligned with consumer preferences.”













