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AI strategy, industry dynamics and competitive positioning
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Executive management pathway
Lead AI transformation with boardroom confidence. Select the right AI opportunities, allocate resources, manage risk and turn innovation into performance.
With The Thames International University, Paris, France.
Overview
The EMBA (Applied AI) combines management disciplines with the strategic use of AI. It is intended for leaders who make investment, operational and people decisions, govern adoption across functions and turn promising use cases into practical enterprise programmes.
Senior managers, department heads, business owners, public-sector executives, finance and operations leaders, transformation directors and experienced professionals preparing for broader management responsibility. Indicative profile: a bachelor’s qualification or recognised equivalent plus relevant managerial or professional experience.
Study journey
Months 1–3
Applied AI literacy, industry cases, competitive strategy and leadership.
Months 4–6
Finance, operations, data, workforce redesign and operating models.
Months 7–9
AI governance, change management, implementation risk and benefits tracking.
Months 10–12
Capstone: enterprise AI strategy, investment case and delivery roadmap.
Six leadership capabilities
01
AI strategy, industry dynamics and competitive positioning
02
AI-enabled financial analysis, investment and value creation
03
Operations, customer experience and new business models
04
Leadership, change management and workforce transition
05
Governance, cybersecurity, ethical use and oversight
06
Executive communication and AI transformation roadmap
Curriculum
AI foundations, practical tool fluency, generative and predictive AI, strengths, limitations and evaluation.
Market shifts, industry disruption, portfolio prioritisation and value-pool analysis.
Cost-to-serve, productivity economics, business cases, payback, NPV, risk and budgeting.
Metrics, dashboards, supply chain, customer processes, operating-model redesign and controls.
Customer discovery, design thinking, service innovation, subscriptions and AI-enhanced offerings.
Workforce adoption, capability planning, leadership communication and redesign of roles.
Privacy, security, bias, model procurement, third-party diligence, human accountability and policy.
Transformation thesis, ranked use cases, investment case, roadmap, KPIs and board presentation.
Evidence of learning
A board-ready AI transformation plan covering strategic priorities, investment logic, operating impact, risk controls, milestones and measurable outcomes.
Award title, credit value, admission requirements and recognition are confirmed by the awarding institution.
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Ask about entry requirements, the next intake and fees.